data is a precious resource that
can literally be worth its
weight in gold! If used
properly, it can be mined over
and over for additional sales
and referrals. Do you use this
gold mine to increase the
profitability of your business?
You should! It
can mean the difference between
business survival and failure.
Why then do so
few business owners take the
time to ensure that it is
adequately protected? Are we too
busy? Perhaps you just didn’t
know how to protect it, or
couldn’t afford the software and
hardware required to back up
your data correctly.
anything more important to my
business than my customer data?
happen to my business if I were
to loose all of my data?
common scenario. A client calls
frantic that she’d loose her
business if she couldn’t recover
her customer data. She had over
five years of information on her
computer when the hard drive
decided to make her life
So what are her
choices? Renter the data
manually, if she has any hard
copies available. Call everyone
and ask for their contact
information again - won’t that
make them feel secure about her
company. Or call a data recovery
technician. Their services can
start at a thousand dollars and
go up rapidly from there!
Before you go to
install your backup software you
need to answer a few questions.
What data do
I need to backup?
Only back up data
that is necessary. Use the KISS
(Keep It Simple, Stupid) method.
Your customer database and
correspondence should be backed
up as a minimum.
How often do
I want to back up my data?
How often does
your customer data change? Does
a significant amount of data
change on a daily basis? Weekly?
Where do I
want to store my data backup?
backups still use a tape drive
to store the data. The problem
is that they cost a fortune! The
tapes alone are expensive.
Alternatives are to store your
data backup on another computer
on your network or copy it to a
CD or DVD writable disk.
Ok, so you want
to backup your data. What now?
Before we do that review the
stores a complete duplicate of
your data every time it runs.
Takes the most time to run and
the most storage space. Quickest
data recovery feature. Easiest!
stores only data changed since
the last backup. Must be
combined with a full backup, and
any other incremental backups.
stores data changed since the
last full backup. Must be
combined with a full backup and
the last differential backup.
Middle of the
road. If you have a relatively
small amount of data, I would
suggest a daily full backup. If
you have a larger amount of data
you might combine the full
backup with a differential
backup. Simple huh?
question is how to store the
data backup. Even though it
takes a little extra work, I
have my clients back their data
up to a DVD writable disk.
First, set the wizard to back
the data up to a folder. Usually
this folder is on another
computer. Then burn this data to
a DVD burner and place the disk
it in a secure location for
retrieval as necessary.
If you don’t
feel comfortable setting this up
yourself, any competent PC
technician can do it for you.
Ultimately your customers don’t
care how or why you lost their
information, they just care that
you did. I’ll leave you with
suggest that 80% of small
businesses that suffer a serious
computer failure cease trading
within two years. Will yours be
one of them?