Using Search Engine Optimizer (GRSeo)
1.
The actual process of optimization begins with choosing your best keyword phrases.
Here are some suggestions to consider. If you have already selected your keywords, skip to step #2.
The real truth? It is not really about ranking -- it's about
increasing
traffic to your Web site. Web site traffic is about having the right
set of keywords and keyword phrases.
2.
Launch GRSeo.
The
program features are broken into four tabbed sections:
Project, Options, Checker Elements and Report.
Project
section: define project names, keywords and HTML files to
evaluate.
Options
section: Search Engine choice and the list of checks
performed.
Checker Elements
section: select program defaults.
Report
section: display of
GRSeo
analysis results.
3.
Select the Options tab.
This dialog allows you to personalize the program defaults. Here
you can enable/disable options and define the editing tools to
use from inside
GRSeo
to manage your project files.
There are three sections under the Options tab: Select Your
Preferred Tools To Launch Within The Program, Analysis
and Miscellaneous.
The
Select Your Preferred Tools To Launch Within The Program
section allows you to specify your own file editing programs --
a Browser (e.g. IE or Firefox), HTML Editor (e.g., Expression
Web, GoLive,
Dreamweaver), Text Editor (e.g., Notepad, NoteTabPro) and two
user defined tools. Select the Browse button to easily choose
your preferred editing applications.
Note:
To access these editing applications, right click on the HTML file
item you want to edit in the Files to Check section under
the Project tab or right click on a Report dialog
item (or press the Menu button in the Report
dialog).
Analysis
allows you to define some of the options of the analysis phase.
The "Do not consider the final 's' of any word while matching
keywords" option instructs
GRSeo
to disregard the final 's' on any words while analyzing your
files. This makes plural keywords equivalent to singular
keywords. This option is helpful when working with engines like
Lycos, AltaVista, and HotBot that don't consider plurals to be
synonymous to singular words. For those engines, do not mark
this box.
The
Skip words whose length is less than __ option instructs
GRSeo
to skip words shorter than the specified number of characters
while analyzing your files. This allows you to drop the shorter
words like: of, the, an, and, etc. In this program, skip words
are similar to stop words, which are words that the engines
won't stop for when performing searches.
Miscellaneous
includes some general program options. Enable Tooltips will
display short comment messages when you move your cursor over an
option. We suggest you have this option enabled while learning
the program. Autosize report dialog columns instructs
GRSeo
to automatically resize the report column widths, which will
make your reports more compact and easier to read.
4.
Select the Project tab.
This dialog allows you to define your projects, your keywords
specific to the project, and to select specific files to check
for optimization.
In
the upper left corner, you will see the word default in the
window. This is where you will list and choose Project Names
from your Web site. Click New and type in the name of
your first Web site project (for our example, we named our
project Se-Optimizer because we will use the
www.se-optimizer.com
Web site for an example evaluation). In addition to creating new
projects, you have options to Delete and to Edit your Project
Names.
The
next line down is the Project Folder field. Click the
>> button to the right of this field and select the folder
on your hard drive that contains the files for this project.
Hint: keep your HTML file folders at higher levels in your
hard drive so your Project Folder isn't so long that you can't see it
all in the field size provided.
The
Keyword/Phrase section on the upper right is where you
will enter your keywords and keyword phrases to evaluate for
this project. You have options to Add, Delete, Edit and Empty
List. There is no limit to the number of keywords/phrases you
may enter in this field. However, you can select only
one keyword/phrase at a time
for
analysis. Hint: only one keyword phrase should be the
primary target per page. Two or three other keyword phrases can
be added but they will always be secondary keywords for the
page.
The
Files to Check section is where you add the files to
evaluate and optimize. Press the Add button to add a
file.
Notice the check box next to the file name. This enables you to
select specific files to analyze for particular
keywords/phrases. The files must be located in your local hard
disk drive in the Project Folder defined previously.
You can easily Import your html files from the WEB by
pressing the Import button. Other options are: Delete files,
Empty List, Uncheck all boxes and Check all boxes for evaluation
at one time.
The program will automatically save all the settings in the
currently selected project.
5.
Select the Checker Elements tab.
This section of the program has two functions.
1. You select in the top left field the Search Engine you want
to target for your evaluation.
2. It
allows you to see in the large field on the left, all of the
Controls executed when the program runs. When you highlight one
of the elements, on the right there will appear text in gray
that shows you the Short Messages you will see when the
program actually runs. It also shows you the Detailed
Descriptions you see when you double click on the Short Message
in the Report section after you click Start.
Note: you do not
use this section for the evaluation of each file. This
information is what the program draws upon to give you your
information. It is also where Robin Nobles, Director of
Training for the Search Engine Marketing Consultation, makes the
changes each month.
Now, select the first search engine to evaluate from the drop
down list in the top left corner, then press the Start button
at the bottom of the window.
GRSeo
will analyze your selected project files and will automatically
display the Report dialog so you can watch the report
generate.
6.
The
Report tab.
This dialog displays
GRSeo
analysis results, including the Search Engine and Keyword/Phrase
analyzed, a Menu of action items, a HTML Report option and a
detailed report in the large field.
If
you have chosen to evaluate several files at once, there is a
little symbol at the left that looks like a disc and there is a
black bar then across the screen to divide the files.
From the Menu button, you can select various actions.
These Menu items can also be accessed by right clicking on the
report screen. The following action items available from the
Menu:
·
Show Item Details: This action will expand the short Description
of recommendations to a more specific Detailed Description of
what to consider when optimizing your page.
·
Export Report as Text and Export Report as HTML
·
Copy to Clipboard as Text and Copy to Clipboard as HTML
·
Email Report as Text
The
Html Report button will show you in a Browser, the report
you see below in the program
On
the Report screen there are three columns: Importance,
File Name and Description.
Importance
column has three possible indicators:
·
Suggestion (yellow graphic and field): Advises there is
something you should consider when optimizing your file.
Remember that these suggestions are alerts for something you
should consider. Not everything suggested must be followed.
You must use judgment in whether to do something or not.
·
Warning (red graphic and white field): Warns there is definitely
something you need to do for optimization. This is more serious
and should be followed more fully.
·
Error (red graphic and red field): Means you must change your
file as indicated by the Detailed Description. Here, you just do
it!
File Name
column is the name of the file in need of optimization.
Description
column is a short description of what to pay attention to. For a
detailed description, you can do any of the following:
·
Double click on the actual description line.
·
Right click on the description line and choose Show Item
Details.
·
Click on the Menu button and choose the Show Item Details.
Note:
You
can manually resize the dialog columns on the report or select
the Autosize report dialog columns in the Options section
to have the columns auto sized for good readability. You can
also resize the whole program, making it larger so you can read
all the information
7.
Optimizing Your Files.
You
may want to export or print the report to a text or HTML file to
make it easier to review as you start to optimize your site.
To
begin the optimization of a file, evaluate the report line by
line by double clicking, right clicking or using the Menu button
to read the Detailed Description. Then launch your file editor
and change your file as suggested by
GRSeo.
Note:
Access your file editor by right clicking your mouse or by using
the "F" key equivalents (Select File Open [F2] to select your
browser, File Edit [F3] to select your HTML editor, or Edit as
Text to [F4] use your text editor).
You
can now go line by line and make all the recommended changes.
Once satisfied, save your file, and click the Start button to
re-analyze the file. Or you may want to click the Start button
after each change to make sure the report reflects your change
and has had the desired effect.
Note also that there are special suggestions for each search
engine at the end of each section set of results. These are
important to read through and consider.
We
suggest that you do this process line by line and start another
report after each change so you will become proficient with the
program and the optimization adjustments. In time, you may want
to do more lines at a time before you start the checker again.
8.
Updating your GRSeo.chk file.
Each month we will email the login user name and password you
need to download your GRSeo.chk file update.
Inside the program, you can easily update your file GRSeo.chk by
going to the Project dialog and pressing the Download Check
File button.
The program will then ask you your login user name and password.
Cut and past them from our email message to this dialog and then
press the OK button.
At this point a download dialog will appear reporting you the
download progress. When the download is completed then press the
Close button.
You can verify that the downloaded file is new by checking the
Check file was updated on: line. It should be today's
date. If something goes wrong during download, you can see any
error reported on the download dialog in the line Status.
8.
Checking your Ranking.
Periodically
analyzing the ranking in the search engines for each of your
optimized pages is an essential part of making sure you're driving
the most possible traffic to your site. Check to make sure your
pages are in the top 10 search results for each of your targeted
keywords.
|
Home
with any questions, comments or suggestions.