Search Engine Optimization Keywords
by David C. Chase
How to Find the Keywords that Sell Better Than A Used Car
Salesman
I have spent years doing search engine optimization. I have
clients in some of the most competitive markets on the web. I’m
talking hundreds of millions of directly competing pages. The
core of my success is the detail, and care I put into my keyword
research.
Here is my technique:
Ok, so you got a whole bunch of keywords now? So now what? What
do you do with your exhaustive list of thousands of keywords?
Filter your list to the keywords that convert the most sales:
I’m sure you’ve been told and have even beaten over the head
with this quote: “The longer the keyword phrase the more
targeted it usually is, and the higher it will convert”. Yet it
baffles me how many times people still overlook this. If you
want to spend a year targeting keywords that get bazillions of
searches go right ahead, I’ll spend a dedicated month getting a
top ranking for a longer more targeted phrase. I tend to get the
highest conversions from keyword phrases 3-5 words long, but it
all varies on the site and market.
Please don’t do what everybody else does and use KEI (Keyword
Effectiveness Index) as the be-all-end-all solution to keyword
research. You’ll simply be doing yourself an incredible
disservice as that data is not very accurate.
So what is the million dollar secret to finding the keyword in
your market that convert the most sales? It’s simple: run a
massive Adwords pay-per-click campaign.
Google Adwords is a very efficient and inexpensive way to
find the keywords that convert the highest possible sales.
Create an Adwords account (as the other pay-per-click options
don’t come close to the accuracy or tracking Google offers)
Place all of the keywords you accumulated in your market into a
single AdGroup (there are better ways of grouping your ads but
its irrelevant in the context of this article) Bid high enough
to have a top 8 listing for every word (this will ensure many
impressions). Also, be sure to integrate the “conversion tool”,
under the “Tools” tab in your Adwords campaign. Simply paste the
bar of code Google gives you on the “thank you” page of the
targeted site. This will give you the conversion numbers and
ratios that make this technique work. After a few good weeks of
impressions you should have a large enough sample to know
EXACTLY what keywords are converting at the highest percentage.
Note: Don’t be afraid to spend the ten or so dollars on your pay
per click campaign, the information this technique reveals is
worth thousands alone.
Jot down the keywords that converted at the highest percent; you
now have an edge on 99% of the competition in your market.
David Chase is a professional SEO Consultant. He has had
success achieving top 10 rankings in some of the highest
margin-markets; for some of the most competitive keywords on the
web. You can find out how he does it, by subscribing to his free
mini email course
The 7
Simple, yet Wildly Successful Strategies for SEO. Or visit
his blog David Chase SEO
where he posts his latest and greatest SEO secrets.
|
|
Home
with any questions, comments or suggestions.